Blog, Commercial Excellence, Corporate & Brand Strategy, Success Stories

Success Story: Finding the Right Strategic Partner

February 19, 2025

Laying the Foundation for International Growth & Corporate Excellence

At MAS & Partners, we specialize in strategic advisory, corporate governance, and business transformation, helping organizations prepare for global expansion and long-term sustainability. Our collaboration with El-Naqeeb Group, a major player in the food industry across the Middle East and South Asia, highlights the importance of selecting the right strategic partners to drive organizational development and international market positioning.

Client Overview: About El-Naqeeb Group

El-Naqeeb Group is a regional leader in food manufacturing and trade, operating across Yemen, Saudi Arabia, Pakistan, and Turkey. The group consists of four companies specializing in:

✅ Canned Food Production – Providing high-quality preserved food products for regional markets.
✅ Basmati Rice Packaging – Offering premium rice packaging solutions to meet international standards.
✅ Sweets & Confectionery – Manufacturing and distributing traditional and modern sweet products.
✅ Juice Production – Supplying refreshing, high-quality beverages to meet consumer demand.

With headquarters in Aden, Yemen, and operations spanning multiple countries, El-Naqeeb Group recognized the need for corporate governance, organizational development, and international expansion strategies to solidify its market position and prepare for global exposure.

Challenges: Aligning Corporate Structure with Global Standards

Despite its strong regional presence, El-Naqeeb Group faced significant challenges in corporate governance and strategic development, including:

🚫 Lack of Standardized Corporate Governance – The company needed a structured corporate framework to align with global best practices.
🚫 Selecting the Right Consulting Partners – Identifying trusted advisory firms with regional expertise and global certification was critical.
🚫 Ensuring Compliance with International Standards – The group sought strategic partners with experience in multi-million-dollar projects and certification from international regulatory bodies.
🚫 Preparing for International Expansion – The company required organizational restructuring and process optimization to support its growth strategy in global markets.

To address these challenges, MAS & Partners played a key role in facilitating the selection of top-tier consulting firms to lead El-Naqeeb Group’s corporate transformation journey.

Our Approach: Facilitating the Right Strategic Partnerships

📌 1. Identifying & Selecting the Right Consulting Firms
✔ Conducted a rigorous selection process to identify reputable consulting firms with regional and global expertise.
✔ Ensured shortlisted firms had proven experience managing multi-million-dollar projects in the food industry.

📌 2. Aligning Corporate Governance with International Best Practices
✔ Sourced firms that specialize in corporate governance frameworks and compliance.
✔ Focused on advisors with certifications from global regulatory bodies to ensure international credibility.

📌 3. Structuring a Phased Implementation Strategy
✔ Developed a structured project roadmap covering all transformation phases.
✔ Negotiated strategic partnerships with high-value consulting firms to maximize ROI.

📌 4. Supporting the Project Launch & Execution
✔ Facilitated contract negotiations to secure cost-effective deals with strategic partners.
✔ Successfully initiated the project in April 2019, marking the start of a long-term transformation journey for El-Naqeeb Group.

Results: Enabling Long-Term Growth & International Market Readiness

✅ Enhanced Corporate Governance: Implemented a structured governance model aligned with international business standards.
✅ Strategic Consulting Partnerships: Partnered with leading advisory firms to drive multi-phase corporate transformation.
✅ Compliance with Global Standards: Ensured the company’s operations met international certification requirements.
✅ Smoother Expansion Strategy: Strengthened organizational structure and processes to facilitate global market penetration.
✅ Successful Project Kickoff: The transformation journey officially started in April 2019, setting El-Naqeeb Group on a path toward international business excellence.

Through this initiative, El-Naqeeb Group established a foundation for long-term growth, strengthened governance, and positioned itself for sustained success in global markets.

Why MAS & Partners?

✔ Proven expertise in corporate governance & organizational transformation.
✔ Strong network of international consulting & advisory firms.
✔ Extensive experience in managing large-scale, multi-million-dollar projects.
✔ Strategic negotiation & partner selection for maximum ROI.

Looking to Strengthen Your Corporate Governance & Market Expansion?

At MAS & Partners, we help businesses like El-Naqeeb Group identify the right strategic partners, streamline governance, and prepare for international success.